Earlier this month, Redditors discovered that Apple throttled older iPhones to make their batteries last longer. Kamin referred to the recent controversy surrounding Apple as an example. Kamin wrote that the bigger issue is the difference between Apple's ultratransparent aesthetic and its nontransparent actions. The Bigger Problem For AppleĬhicago Tribune's Blair Kamin, meanwhile, pointed out that the icicles forming on the Apple Store's roof is not Apple's worst problem. People might not want to hang around in the spaces much during the height of the cold winter, but it is not normal to see such big spaces roped off. However, the major problem here, as noted by Spudart's Matt Maldre, is the irony that Apple wants the Apple Store to be a community area, but those areas have now been closed because of the design flaw of the roof. The new Apple Store in Chicago is certainly not the only structure in the city with winter problems. The Apple Store's ultra-thin roof was not fitted with any gutters to catch water, so melting snow is now forming icicles and sliding off to possibly fall on pedestrians below.Ĭaution signs for people to watch out for falling snow and ice have now been put up around the Apple Store, with certain areas roped off to keep people safe. They have to keep them in that order, because some day their kids will fly the nest and I would like them to live happily ever after with their partner.London-based architects Foster + Partners may have forgotten to consider the snow and ice that envelops Chicago during winter. Your spouse is a priority, your children are a priority and of course your work is a priority, but you gotta keep them in that order. So there's tremendous opportunity for you, but you do have priorities. But then you're in another life phase where you have children and settle down, etc. I always encourage them to take that time to see the world, go to other Apple stores. You're young, you're single, you're mobile. Q: What's your perspective on the work/life balance? How do you manage those pressures?Ī: To me it's all about the choices that we make. The onus is on every one of us, to thyself be true. That is core to Apple's values - it's one of the reasons I came here. On any type of assault or discrimination I think we've come a long way. And I think every one of us has to be strong. Q: In light of the Harvey Weinstein revelations and the #MeToo movement, what is the expectation you have for your male colleague executives to take the lead in curbing sexual harassment in the workplace?Ī: Zero tolerance. We've been doing about 30 a year for the last couple of years. So as they come up across the state, we're looking case-by-case. And at the same, yes, we are investing in what we call our classic stores and as leases expire, we are looking to replace as many as we possibly can every single year. We are absolutely putting Chicago-type locations in the top cities in the world. Q: Do you have plans for other Chicago-area stores?Ī: We have about 100 (stores worldwide) that have the new store design. What drives traffic? What builds loyalty? What inspires consumers to go further with their products? That's not how the customer shops and behaves. I don't think it's healthy for retailers today to just micro everything by channel. We look at it in terms of total retail, we don't break it down. Q: What kind of goals have you set for yourself and the company with this new bricks-and-mortar retail experience?Ī: You know it's funny. Are you working on any new products?Ī: I think we have a lot of products in the pipeline that we can't wait for. Q: What about critics who look at your sales and say the stores are great, but Apple is going to have to work something else out, namely exciting customers with new products. It's a wide-ranging group of interesting people. It's for the city of Chicago, that's why we're doing this, so most everyone we've invited are businesses, politicians, up-and-coming young artists, app developers that are in our ecosystem, photographers.
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